More orders from fewer visits.
A specialty coffee brand competing with national chains, marketplaces and shopping ads. AI Overviews were taking informational clicks and organic sessions shrank across the category.
We rebuilt category pages AI-Overview-first with answer-led openings and FAQ schema, refreshed top content, ran an editorial link campaign and tracked every keyword daily.
What the pipeline did: daily rank tracking on every tracked keyword and AI referral tracking in GA4. What operators did: category page strategy, brand-safe link selection and every content sign-off.